Identity is defined by your sense of self in the world.
We shape who you are.
We help you become who you want to be.

Self-awareness. Identity. Communication.

In practice, we do marketing — but that’s not where we come from, and not what defines us.
We are professionals with a background in the social sciences, applying that knowledge to communication.
idPro is the project that connects us — and enhances the support we offer for growth and communication journeys.

We live in an era of identity metamorphosis.
Globalisation and technology are transforming societies — and people — faster than they can adapt. The result: a loss of meaning and direction.
We want to make a difference.

We help people, projects, companies and communities discover, rediscover and build an authentic, coherent identity. To find — or regain — a sense of purpose.

We do this through multidisciplinary strategic consulting. We work from the roots to the fruits: starting with why, developing deep self-awareness, and bringing the renewed self to the world.

The Why

The identity crisis is everywhere — in people, in brands, in places.

Globalisation, technology and social change have challenged every certainty about who we are.
Is that a problem? Yes — but it’s also an extraordinary opportunity.

idPro – The Identity Provider was created to help individuals and communities discover who they truly are and why they do what they do.
We start from the roots and move toward the future — building an identity that reflects real values, desires and worldview.

We are experts in identity development consulting for people, social groups, projects and organisations worldwide.

Our team’s background is multidisciplinary, including: anthropology, psychology, sociology, intercultural studies, coaching, counselling, communication, marketing, economics, design, theology, philosophy, and history.

man standing in the middle of woods
man standing in the middle of woods

What We Do

We work on meaning and identity from every angle.

Personal Identity
gray concrete statue of man
gray concrete statue of man

Become who you want to be — with psychological, relational, socio-economic, cultural and anthropological support.

a bunch of books that are on a table
a bunch of books that are on a table
a group of people standing around each other in front of a crowd
a group of people standing around each other in front of a crowd
Companies, Projects & Brands

We help businesses, start-ups and professionals discover and express their true essence.

We create cultural and social rebranding projects to reveal living, connected collective identities.

Communities, Territories & Cultures

How We Work

We start with a conversation and co-design your path — based on your goals, filtered through the questions (sometimes challenging ones) we’ll ask along the way.

Pile of colorful building blocks scattered randomly.
Pile of colorful building blocks scattered randomly.
1-to-1 Consulting

One or more professionals working directly with you — tailored to your specific needs.

Custom Project Consulting

A multidisciplinary team supporting you through every stage of your process.

Analysis and Assessment Tools

Psychological and aptitude-based tools that support self-awareness work.

The only limit is imagination.

Explore our examples for inspiration — but they’ll never fully show what we could do together. It all depends on who you are.

Recensioni Clienti

Scopri cosa dicono i nostri clienti sui nostri servizi.

La consulenza ricevuta ha trasformato la nostra identità aziendale in modo straordinario.

Marco Rossi
A hand holding a smartphone displaying a webpage titled 'Creating a Brand' with navigation options like Home, Discovery, Members, and Topics. The background is out of focus, providing a neutral setting.
A hand holding a smartphone displaying a webpage titled 'Creating a Brand' with navigation options like Home, Discovery, Members, and Topics. The background is out of focus, providing a neutral setting.

Milano

L'approccio personalizzato e professionale ci ha aiutato a definire meglio la nostra identità e a comunicare efficacemente con il nostro pubblico.

A coordinated set of cosmetic product branding materials includes a pump bottle, a rectangular box, business cards, and a leaflet. The design features elegant floral patterns in gold over grey and beige backgrounds, with the word 'Cosmetic' prominently displayed in a mix of white and copper colors.
A coordinated set of cosmetic product branding materials includes a pump bottle, a rectangular box, business cards, and a leaflet. The design features elegant floral patterns in gold over grey and beige backgrounds, with the word 'Cosmetic' prominently displayed in a mix of white and copper colors.
Giulia Bianchi

Roma

★★★★★
★★★★★

Contact Us

We’re here to help you develop your identity.
Get in touch for a personalised consultation.